Web Design Ireland-Online Marketing for Irish Business
Good web design is a smart decision for your business.
Done properly good web design will repay your investment exponentially with increased turnover, clients, sales and profits.
But what is good web design?
4 essential elements of good web design, whether small business web design or for other purposes, include
1. Visual structure
Good visual structure allows you as business owner guide your visitor around your site to where you want your visitor to go.
It allows you to optimize the chances of getting the visitor to carry out a predefined goal or find the information they are looking for.
2. Easy navigation
Easy navigation for your visitor is critically important.
It allows the visitor to stay on your site longer, increases the chances of your content being shared and really impressing the search engines with the amount f time and engagement on your site.
Effortless navigation will also ensure that visitors read your content.
The more content that people read the greater your opportunity to demonstrate expertise in your market which ultimately leads to authority and sales. Conversational marketing..
3. Font and graphics
The easier it is to read your content the better.
So make it easy for people to consume your content with an attractive, well sized font and visually appealing graphics related to your message.
4. Content goals
Every post or page on your site should have a goal.
It may be to describe you and your business or to share great information which will demonstrate your expertise and how you and your business can help your visitor.
The three types of content on your site should be
i) Static content such as your About page and your pillar/foundational content;
ii) Dynamic content-news about your business, developments in your industry or target market or topical issues
iii) Home page-your home page should be capable of conveying simply and quickly who you help and how you help them.
The core philosophy of Web design in Ireland, as promoted by Web Design Dublin, is one driven by one simple idea-the most effective and cost effective promotion of your small business through internet marketing.
The articles below will give you a clear idea of our philosophy as to how to acquire new business through a well built, well structured website aimed at your target market.
Our philosophy and method of acquiring new clients through the use of online marketing by way of a small business website is not simply theory though.
It derives from two principal sources
- what we use everyday in our online marketing to obtain new business and
- our understanding and empathy with the requirements of small Irish business having started, developed, operated and ultimately sold many businesses in various industries in Ireland for 25 years.
You don’t operate and run businesses in a competitive economic environment which has seen many cycles of boom and bust without learning or figuring out what works as opposed to what is sexy and popular but ultimately does nothing in terms of adding to the bottom line of your business.
Small Irish business and the internet
Many Irish business owners know that what is happening online is important and potentially very beneficial to their business..if only they could tap into it.
But equally many business owners are intimidated by what appears to be a rapidly changing online landscape.
Much media commentary about the power of social media and speculation about the “next big thing” such as Facebook or Twitter leaves many business owners confused as to where to start, what they should be doing and is there any point if things are so fast moving and apparently hard to come to terms with.
This is a big mistake. The fundamentals of selling your “stuff” have not changed since God was a boy.
You simply need to get your company’s products and services in front of interested eyeballs in the most cost effective way.
And the internet offers you a remarkable opportunity to do just that at a fraction of the cost of traditional advertising..and allows you to reach a larger potential audience and market than would ever be possible through print media, radio or other traditional marketing channels.
Small business websites for all budgets
The websites that we build for our clients are built with you and the requirements of your business in mind.
It’s not about us-it’s about you and what is best for your business.
We set up the site for you on your hosting account with the best plugins, submit to Google, install Google analytics, install 12 free themes and you supply the content.
This can be a basic 1 page or 5 page site.
Level 2 is the customized, more substantial, “authority type” site which we create in consultation with you and after deciding how best to structure and set out the site depending on how deep or broad you wish to go with your site. This is a premium service and is a really smart medium to long term investment in your business.
Level 3 is a range of sites in different industries that we have already built and which are already ranking well in the search engines, some at no. 1 in Google, many on the first page of Google and the vast majority on page 1 or 2 of Google for their target keyphrases.
The links to various articles below will show a common theme and explain how to get those interested eyeballs looking at your company’s offerings.