Keyword research is critical to your success when building websites to maximize your your return on time invested and to maximize your traffic.
Because regardless of whether you choose to monetize your sites with Google Adsense, the Amazon affiliate program, Clickbank products or any other method you care to mention you will need to attract visitors to your site.
And this applies equally to building a great website for your own business, no matter whether you are offering a product or service or both.
Don’t forget to read keyword research part 1 to extract maximum benefit from this series of posts which do follow a logical sequence.
Keyword research is basically finding out what searchers are looking for and then creating content for your site in such a way that the Google search engine will choose to put your site in front of the searcher in the first page of Google’s search engine results as a good match for what the searcher is looking for.
When creating websites you need to structure your site with content in such a way that your chances of being well ranked in the search engines is exponentially improved and your site/article is served up to the searcher as a good result for the searcher.
To summarize you need to focus each and every piece of content on your site for a specific key phrase for which you are confident you can rank.
But this is only part of the strategy because a very lame strategy is to have your content targeting only one key phrase- it makes far more sense to have your post or page targeting more than one key phrase.
This allows you to take advantage of latent semantic indexing (lsi) which is a fancy way for ensuring that the related terms and phrases which the Google robot expects to see in your content are actually there.
I strongly recommend that each piece of content contains at least 10 related keywords which you can obtain from the Google Adwords keyword tool.
Here is an example: say you are targeting the phrase “shed plans”.
Go to a tool (free) called http://tools.seobook.com/keyword-tools/seobook or the Google Adwords tool and type in “shed plans”.
You will see underneath that phrase when the results are returned a whole series of other related keyphrases and words such as “free shed plans”, “storage shed plans”,”garden shed plans” and many others.
Any piece of content that is seeking to be optimized for the phrase “shed plans” should also include these other key phrases like “garden”, “storage”, “tools” and so forth.
There is 2 major reasons for doing this-
1. Your content will be seen as relevant to the search engines becase not only does your article include the primary key phrase but it also includes other relevant and related phrases and words;
2. When you are promoting this post by back linking you can link back using ALL of these key phrases.
This is telling Google that your piece of content is about not just shed plans but all of the other key phrases that you use in your hyperlink back to your post.
Always keep in mind that whatever theme or niche you choose to occupy with your niche site, ALL of the content on your site should be tightly themed and focused on the niche that you are targeting.
This ensures that it is easy for the Googlebot to figure out what each page is about and what your site is about.
Without this focus you will not rank well in the search engines as they will not be able to really ascertain what your site is about.
Summary
In summary your niche website should be
1. Tightly focused and consistently themed
2. Each piece of content on that site should be targeting specific key phrases and include related keywords and phrases
Choosing key phrases to target
I recommend optimizing each post or piece of content on your site for key phrases with less than 50,000 search results when you search for your key phrase in inverted commas.(See previous post to understand why you use inverted commas when doing your research).
Here is part 1 of this series showing you how to create a well structured website..
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