The easiest, most effective, and cost effective way to increase your website traffic is to publish content on your website-lots of it. You can describe what you do as writing blogs or publishing posts and/or pages. The purpose and effect is the same-more traffic.
And the more you publish, the more traffic you will get. This is not a sexy strategy. It does not involve Twitter, Pinterest, Facebook, media buys, Adwords, social media marketing, marketing channels, demographics, metrics or any other buzz words.
It simply involves publishing information that I know my target market for this website will search for and appreciate.
Set out below you will find the phrases and words that searchers have typed into the search box in whatever web browser being used, generally Google, which has brougth these searchers to a solicitor’s website that I own and control.
Search phrases 1st July 2012 to 27th July 2012
auctioneers license ireland 2012
judgement in the us enforceable in ireland
section 68 letter sample
top marks .ie
cost for solicitor to represent you at dublin district court
can i study law if i have road traffic offences
does ireland recognize u.s. judgments
stepstone mortgage funding limited v fitzell
redundancy calculator ireland
serving custody papers from us to ireland
exceptions to redundancy payments in ireland 2012
free legal aid dublin
solicitors mortgage arrears
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guardianship in ireland
conditions for free legal aid
unfair dismissal cases 2012
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what will do with summons for debt ireland
ireland redundancy calculator
companies that serve court papers in dublin
example letter from solicitor for court summons
courts server at dublin ireland
declaration of parentage ireland
were in charge car after alkohol
courts server in dublin ireland
how to register a trademark in dublin
irish laws for damages and trade mark infringement by isps
can a civil summons be served at work in ireland
john brennan sean dunne d4 hotels domain
costs of solicitor to defend debt case
ireland redundancy legislation
cheap day solicitors dublin
propery service provider
http //solicitorsdublinhq.com/tag/enforcing-us-judgments-in-ireland/
dublin solicitors that deal with bank debt
anyone fill out standard financial statement bank of ireland?
rainford –v- newell-roberts
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transfer of undertakings ireland cases
stepstone mortgage funding ltd v. fitzell
legal requirement redundancy ireland individual
partnership in business
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how can i check if i have any debts dublin
solicitors in dublin
drunk in charge
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family law and fathers solicitors dublin
complain of employer in dublin
psp dublin property record
demand letter for payment
summons server dublin dhl
road traffic solicitors dublin
npsra june 18th update
letting licence dublin
copyright infringement solicitor dublin
solicitors to pursue debts
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debt collections notices letters in ireland
precedent particulars of demand ireland
personal injury solicitors
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data protection solicitors dublin no win no fee
what to say when questioned by gardai
letting agent new licence law ireand
solicitors fees for debt collection
property service accountants report
code of conduct on mortgage arrears 2012
contract of engagement auctioneers
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why guardianship is not given in ireland
avoiding court after receiving a civil summons
drunk in charge of a car how long can a case go on in ireland
ireland poor performance dismissal ireland
auctioneers regulations ireland
free legal aid solicitors for foreigner in dublin
court register ireland guardianship
home owner options ireland arrears
enforcing a uk judgement in ireland
common law rights domain name
employment appeals tribunal solicitors dublin
circuit court personal injuries summons
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injuries board what do you
stepstone high court dublin marps
top solicitors in dublin criminal 2012
recognition eu judgment automatic ireland article 33
accountants report for auctioneers
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property services regulatory who pays for the employees
status of children act 1987
affidavit of service dublin
mortgage protection payment if unfair dismissal
dealing with reduncancies in irelan d
franchise ireland law
free lawyers in dublin criminal
drunk charge dublin
federal express service ireland hague
dublin summons service
solicitors fees debt collection
phased redundancy ireland
how to defend a civil summons in the district court
auctioneers license ireland
effect of a judgment mortgage registered in 2012
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copyright solicitor dublin
redundancy law ireland
brussels regulation notice of summons
how long does a bank dept summons last for in ireland from issue
grievance procedure ireland redundancy
marital solicitors dublin
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restrictive covenants independent contractor
criminal justice act right to not incriminate ones self
summary of unfair dismissal law in ireland 2012
joyce case irish supreme court criminal legal aid
precedent for ordinary civil bill for recovery of a debt
collective and non collective redundancies
what is non collective redundancy
business partnership in ireland
district court order section 2 of guardianship of infants act 1964 forms
summary of mortgage recovery process in ireland
start mortgage court decision
terminating a franchise agreement when the agreement has expired
auctioneer s license new procdure
what does gardianship mean ireland
district court summons company employer conviction
solicitors copyright infringement
non collective redundancy
examples enforcement of foreign non-eu judgments in ireland
children guardianship act 1964
summons server dublin
order given judgment not collected
enforcement of irish judgment in united states
code of conduct and mortgage arrears high court cases
franchise lawyers dublin
can you recommend a solicitor who deals with guardianship in dublin
www.npsra.ie
traffic offence cases in naas district court
Each of these searchers is a potential new client. Clearly this is the purpose of this website and is the purpose of most small business websites.
The strategy at work here can be utilized in virtually all industries and businesses. And a critical point about all of these searchers above is that they are actively looking or searching for something-generally a solution to a problem they have. (You may also be interested in lead generation for solicitors)
Contrast this with spending large amounts of money on advertising which “targets” people indiscriminately-those who may need a solicitor and those who have no interest or need for what you have to offer- in a scattergun approach.
Filed under Digital Marketing, Lawyer Marketing, Search Engine Marketing 
So, you have paid big money to a web design company for a website for your business but you are now wondering..where is the traffic?
Where are the much needed website visitors that you need to justify your investment of scarce cash resources?
Perhaps you are seeing little or no return on your investment and you now have a beautiful looking but useless website which is doing nothing for your business with no traffic, no leads, no sales.
Increasing website traffic
There are really only two ways to get traffic to your website:
- paid traffic through programmes like Google Adwords advertising programme
- free traffic through the search engines results pages (serps) and ranking well on the SERPS for keywords and phrases relevant to your business.
Buying traffic through advertising with Google Adwords has it’s uses..but not as a long term, sustainable marketing model for your business.
It is simply too expensive and will leave you open to the vagaries of fluctuating cost per click with every single visitor to your site being paid for.
It does not take too long for this to really add up and burn a very large hole in your marketing budget.
Organic traffic
The smartest, most cost effective way to get a real return on your website is to generate lots of free, organic traffic from the search engines.
This route is sustainable, very cost effective and will lead to incrementally larger returns from the small investment required to generate this traffic.
What investment?
The investment required is simply in great, relevant, unique content on your site. You can do this yourself or you can outsource it.
But Google, the largest search engine by a long way, makes the vast bulk of it’s revenue from advertising sales. And to continue to grow this revenue Google has a huge vested interest in bringing the most relevant, targeted search results for it’s searchers.
When Google does this it allows the advertisers to get good, “hot” leads for their goods and services.
And this in turn sees the advertisers continuing to spend with Google Adwords.
Most relevant search results
Given the commitment of the search engines to bring what they consider to be the best results for their searchers this is where your site can step in and be one of the most relevant results returned for searchers.
But only if you have good, relevant content for the searchers query (search).
Free traffic
Your task as a website owner therefore is to give your site the best possible chance of ranking well for a whole range of search terms relevant to your business and relevant to your target market.
This is not rocket science.
But if your site looks great with great design but is content poor or has little or no content it simply will not rank well in the search engines..and consequently won’t attract any traffic or visitors.
Structuring your website
To ensure that your website becomes a real, revenue producing asset for your business you will need to plan as to
- what topics you are going to cover on your site
- how to categorise them
- how to lay out your site to make it easy for both human visitors and search engine robots to find their way around and find what they are looking for.
The starting point for this plan should be carrying out good keyword research with a tool like the Google Adwords keyword tool or the tool (Keyword Suggest) provided by SEOBook.com.
Both of these tools are free.
Good keyword research allows you to create content that you know people are searching for-this removes speculation, conjecture and guesswork from what you should be spending your time writing content about.
The language of search is “keywords and keyphrases” (they are called “search engines” after all) because keywords and phrases actually tell you what people are searching for.
To increase your website traffic you need to understand how content marketing can help grow your business and convert your existing site from a pretty but ineffectual distraction to a real lead generator for your small business.
Filed under How to Win New Clients, Online Marketing Ireland
If you are a small business owner trying to take advantage of the internet to promote your offline business, you are in danger of getting screwed.
Web design mistake
A web designer is essentially a graphic designer who may well be very talented at graphic design. They can create great looking graphics, drop dead headers, pictures/slideshows on autopilot and lots of other gimmicks.
And a web designer can cost you a lot of money..money that you could be spending in a much smarter way for your business.
I have nothing whatsoever against web design “artists”. They probably do a great job in designing stuff.
I just don’t want them designing my small business site. Because I don’t want fancy design or graphics, I want traffic.
As a small business owner you need an online presence-no controversy there.
But a good website for a small business owner who wants to get a great return on his investment should be concerned with two things (and one only follows after the other).
You need
1) Traffic
2) Conversions.
A site that delivers traffic to your business-lots of it and targeted traffic-can be a significant asset to you and your business.
A site that looks great but does not deliver traffic is simply useless.
You should not be concerned with
- fancy graphics or
- complex web design features or
- the latest social media buttons
- Or any other fancy, trendy gadgets or wheezes.
Picasso or Bauhaus?
As a small business owner your choice is between art or traffic..between Picasso and Bauhaus.
Or put simply between ineffectiveness and functionality.
Art and traffic are not mutually exclusive-sure you can have both.
Eventually.
But your primary focus in promoting your business on the internet should be in generating targeted traffic leading to leads to clients to sales.
Art or traffic? You choose.
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Filed under How To Build a Website, How to Win New Clients
