Are you using YouTube to it’s full potential to market your business effectively?
Did you know that YouTube
- Has 48 hours of video uploaded every minute
- 800 million unique users visit YouTube each month
- 3 billion videos are watched every day and
- Over 70% of YouTube’s traffic comes from outside the US?
The number of YouTube search requests passed Google’s search numbers in 2011 at various points in the year.
YouTube offers great potential to small business owners to compete for viewers eyeballs but also, and most importantly in our view, offers a great way to get your business featured very high up in the search engine results pages.
3 benefits of YouTube
YouTube videos rank really well in the search engine results pages (SERPS) which should not be that surprising as Google owns YouTube.
If your business is in a tough, competitive market and your website is struggling to rank well in the search engines for the keyphrases or search terms that you need to rank well for then make a video.
Making a video is really simple with screen capture software and there are free versions of such software such as at CamStudio.org.
You simply need to make a simple PowerPoint slide show containing about 5 to 7 slides, record it with your screen capture software and upload to YouTube. It is vitally important though that you entitle your video with the key phrase or search term that you are trying to rank well for.
Once uploaded to YouTube be sure also to tag your video well with related keywords/phrases and be sure to fill out the description with a short paragraph or two containing the keywords/phrases that are most apt for your business and what you are offering.
And most importantly of all ensure that there is a call to action to visit your site in the video itself and that you have a hyperlink back to your own website in the description box.
So, number 1 make your video and upload to YouTube.
Secondly you can take the same video and upload it to various other video sharing sites such as
- Metacafe and many more.
This might be a time consuming task if it wasn’t for a site called TubeMogul.com which will do this for you for free once you open an account on their site..which is free.
TubeMogul will also allow you to distribute your video to sites like
- Facebook and many other social networks.
The net result of your simple, 5 minute video will be
- Great chance of ranking well in the search engines for your target keyphrase (and note that you have more than one chance as we have found that videos on DailyMotion and Metacafe rank very well in the search engines);
- Some great quality backlinks from top video sharing and social networking sites;
- More targeted traffic to your website.
The return on this strategy of using YouTube to promote your business is incredibly cost effective as it will take you all of about half an hour to do and won’t cost you a cent.
Filed under Online Marketing Ireland