The humble PowerPoint presentation can be a great source of backlinks and traffic if you leverage your time and digital marketing efforts wisely.
Yes, I can hear you already.
Search engine optimisation for small business owners on limited budgets can be costly..
But smart, nimble, cost effective, guerrilla type marketing is possible on a small budget. And in Ireland today, most small business budgets are tight or non existent..
Take ten minutes of your time to make a simple Powerpoint presentation and follow the steps below.
Because there is an incredibly effective way to get your humble Powerpoint presentation working like a mule for you, working to bring traffic to your website and getting you great quality back links.
Create your Powerpoint presentation. It does not have to be long, five to seven slides is adequate.
Record your presentation on your screen with a screen recording program like Camsoft.org (free) or the top quality Camtasia screen recording software.
Or just narrate it with a microphone as you go through your slideshow and don’t worry about the screen recording.
Make sure to choose “rehearsed timings” in the SlideShow tab in Powerpoint when you are just narrating with a microphone and just work through the slides.
Upload your slideshow to AuthorStream.com and choose the option or “convert to video” on the right hand side of your slideshow. This will only be an option if you narrate the recording and opt for rehearsed timings which means that the slides will move automatically on Authorstream.
Once your slideshow is converted to video choose the option to upload to YouTube.
Now you have 2 great backlinks (one from AuthorStream and one from YouTube), one slideshow and one video.
Upload your slideshow to SlideShare.net. Now you have another great back link and source of traffic.
Download your video from YouTube in mp4 version with a plug in called “Good Old YouTube Downloader” for the Firefox browser.
Now you have an mp4 version of your video.
Go to TubeMogul.com, open an account (it’s free) and TubeMogul will import your video and let you upload it to a load of video sharing sites like Vimeo, DailyMotion, Revver and others.
It will also send an update or share to social networking sites like Twitter, LindedIn, Facebook and others.
Now your humble Powerpoint has obtained some great quality back links from SlideShare.net, AuthorStream.com, YouTube, LinkedIn, Twitter, Facebook, DailyMotion, Revver, Vimeo and many other sites if you sign up to connect your TubeMogul account to other social networking sites.
You can create a Powerpoint presentation in 10 minutes; uploading to Authorstream and SlideShare takes another 10 minutes; uploading to TubeMogul takes about the same length of time.
Once you have opened accounts on these sites there is no reason why you cannot do this for countless presentations and videos with each one taking only about a half hour in total.
( You might also be interested in video marketing on a pauper’s budget.)
The return on your effort and time in terms of traffic and backlinks should mean that you never look at Powerpoint in quite the same way again..
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