If you are one of the small business owners who “get it”-who understands the potential power of the internet to market your small business-but are unsure where to start Web Design Dublin have good news for you.
Consider this: internet marketing and exploiting the power of the internet to promote your business requires a couple of things.
Firstly, you need to understand how to do this in the most cost effective way for your business.
Secondly, you need the time and resources.
Getting your head around search engine marketing, social media marketing, search engine optimisation, Facebook, Twitter, LinkedIn, email marketing, brand building, conversions, targeted traffic generation, long tail keywords, basic copywriting and many of the other necessary terms in this space can be confusing.
In fact it may not be cost effective for you to do so-it may make more sense for you to concentrate on running your business and hire someone to look after your online marketing.
Employing someone in your company on a full time basis to act as an online marketing or web content manager has two major potential problems:
Employing an extra person has considerable cost implications for your business with the full range of employment legislation, taxes, holiday pay, working conditions to be considered.
Ensuring that you have the right person who can make a significant difference to your online marketing efforts can also be problematic and measuring results and outcomes may only give you some of the picture to judge how effective your ongoing overhead actually is.
There is an alternative to hiring directly though.
Outsourcing Internet Marketing
Outsourcing your internet marketing can provide a smarter, more cost effective solution.
Your costs should be considerably less than employing someone directly with no concerns about issues like holiday pay, constructive dismissal, unfair dismissal, and the other problems associated with direct employment.
The requirement for the necessary expertise can be ascertained by shopping around and discussing your requirements and requesting proposals from potential providers and satisfying yourself that your potential provider does indeed know what he/she is about.
This can then be tied into verifiable goals and metrics agreed in advance with your internet marketing consultant/provider. Issues such as PAYE/PRSI, unfair dismissal will not concern you.
Filed under Online Marketing Ireland
Outsourcing is a great way to scale up your online or digital marketing.
So, what is outsourcing?
What is outsourcing?
Outsourcing simply involves you getting others to do work for you online which makes sense depending on your requirements, skills and budget.
You may have a need for a large quantity of content written for example if you are building an authority type site for your business or you may need a nice header or piece of software or even an ebook written or video made.
If you don’t have the time or skills to do the work yourself you can simply outsource the job by posting it on one or all of the many outsourcing sites available online.
Check out the video above to learn more about outsourcing.
Popular outsourcing site
Popular outsourcing sites include VWorker.com, Elance.com, Odesk.com and TextBroker.com. There are many other similar sites and a simple search online will find these for you.
Click this link to visit vWorker.com
But the sites listed above should be more than adequate for your needs.
Once you sign up and post your job you will have a huge number of people from all around the world including Pakistan, India, Philippines and English speaking countries such as the UK, America, Canada and Australia.
Once you receive bids for your work take your time to assess previous work carried out by the bidder and don’t be afraid to ask them questions to reassure yourself that they are the right person for your task.
You may occasionally have a bad experience when outsourcing your jobs but a few ways to guard against this include
- Being very specific in your requirements
- Being detailed with your instructions
- Don’t choose someone who has no feedback or previous experience
- Do check how many jobs they have completed and their feedback from other users
- Do ask questions before awarding the job.
The judicious use of outsourcing can be a great asset for your business. There are many tasks that are ideal for it but there are some that I would not outource-this is a judgment call for yourself and your business.
But it does offer you the opportunity to really scale up your digital marketing efforts regardless of whether you are only concentrating on one website or many.
Filed under Outsourcing