This video looks at the common problems facing Irish business in digital or online marketing and explains where you can get our free reports which will help you generate new business on the internet.
If you are one of the small business owners who “get it”-who understands the potential power of the internet to market your small business-but are unsure where to start Web Design Dublin have good news for you.
Consider this: internet marketing and exploiting the power of the internet to promote your business requires a couple of things.
Firstly, you need to understand how to do this in the most cost effective way for your business.
Secondly, you need the time and resources.
Getting your head around search engine marketing, social media marketing, search engine optimisation, Facebook, Twitter, LinkedIn, email marketing, brand building, conversions, targeted traffic generation, long tail keywords, basic copywriting and many of the other necessary terms in this space can be confusing.
In fact it may not be cost effective for you to do so-it may make more sense for you to concentrate on running your business and hire someone to look after your online marketing.
Employing someone in your company on a full time basis to act as an online marketing or web content manager has two major potential problems:
Employing an extra person has considerable cost implications for your business with the full range of employment legislation, taxes, holiday pay, working conditions to be considered.
Ensuring that you have the right person who can make a significant difference to your online marketing efforts can also be problematic and measuring results and outcomes may only give you some of the picture to judge how effective your ongoing overhead actually is.
There is an alternative to hiring directly though.
Outsourcing Internet Marketing
Outsourcing your internet marketing can provide a smarter, more cost effective solution.
Your costs should be considerably less than employing someone directly with no concerns about issues like holiday pay, constructive dismissal, unfair dismissal, and the other problems associated with direct employment.
The requirement for the necessary expertise can be ascertained by shopping around and discussing your requirements and requesting proposals from potential providers and satisfying yourself that your potential provider does indeed know what he/she is about.
This can then be tied into verifiable goals and metrics agreed in advance with your internet marketing consultant/provider. Issues such as PAYE/PRSI, unfair dismissal will not concern you.
There is a huge number of scammers involved in “online marketing” and “online business” who will readily and willingly part newcomers from their money with promises of products and programs guaranteed to provide instant riches.
There are a small number of ethical, honest online business owners who are genuinely making significant amounts of money online.
The Warrior Forum-Internet Marketing Forum
The Warrior Forum is the biggest internet marketing forum on the internet.
But it is a place where you need to tread warily and keep your credit card firmly in your wallet or purse. The amount of scammers, wannabees and never-wases on that forum is incredible.
There are a small number of people who frequent the Warrior Forum sporadically and who are making significant earnings from their online businesses. But these people visit and post very infrequently because they are too busy making money.
The people you need to watch out for are people with massive post counts who spend their days posting inordinate amounts of crap with one purpose-to get their profile and signature in front of newcomers in order to sell their stuff.
Avoid these people like the plague.
People making real money online are not spending their days trawling the Warrior Forum to make “helpful” posts-they are doing what they do best which is building real online businesses.
By all means, educate yourself about how to make money online, how to gain traffic for your site or sites, how to make a website, how to raise the profile of your site in the search engines.
But don’t act on misinformation and pseudo helpful advice on the Warrior Forum posted by people who simply want to flog you whatever piece of crap they have in their signature.
Building real online assets
To build real online assets you will need to create some websites which rank well in the search engines, particularly Google, and which will attract significant amounts of traffic from the search engines because of the uniqueness and quality of content.
This is not difficult to do but there is a lot of misinformation all over the internet about it.
Online business Ireland will set out in a step by step format what you need to do to
1. Build great websites that Google loves(or at least likes!)
2. Capitalize on those websites to benefit commercially
3. Scale up your business to whatever level you choose depending on your motivation, determination and goals.
What you need to do now to ensure that follow this site through the link that you will see at the end of every post which looks like this: Subscribe to: Posts (Atom). By clicking on this link you will be able to have all of the content delivered to your inbox and which will ensure that you will not miss any of the critical steps to build a real online business.
Please check out http://WebDesignDublin.org where you will find lots of free and instructive information about getting started online, building niche websites and building an online business in Ireland.