Many small business owners are experiencing severe difficulty in accessing working capital in Ireland today. This is no excuse though for failing to market your business effectively on the internet.
Because there are some fantastic free resources available to help you with your digital marketing activity to promote your business.
Here are 5 resources which should be exploited to the full and won’t cost you a penny:
A YouTube account is completely free. You can have your own branded YouTube channel within minutes. The only requirement is that you have a Google account, for example a gmail address.
And yes, Google accounts are free also.
YouTube gives you a great opportunity to
1) Entertain/inform your potential target market
2) Rank well in the search engines
3) Obtain good back links to your website
4) Generate traffic to your website.
(Learn more about YouTube marketing)
2. A Website/Blog
Don’t have a website/blog? You can get a free one at any number of sites including WordPress.com, Blogger.com, Posterous.com, Tumblr.com (You can learn more about these resources here)
3. A LinkedIn account
LinkedIn is a fantastic (and free) resource to network and generate new business (depending on your business). There is a premium version as well but you don’t need it. (Learn more about LinkedIn marketing )
This is a resource that you may not be familiar with. It is an online project management platform which is
You can check it out here.
5. Google Keyword tool
Millward Brown Lansdowne, Red C Research, Amarach are all professional market research companies in Ireland with great reputations. Presumably their professional fees reflect their expertise in providing their clients with accurate, relevant market research data.
The Google keyword tool provides you with relevant, professional data which is spectacularly helpful to your small business-the exact keywords and phrases that your target market is using to search for stuff.