Clickbank which can be found at clickbank.com is the leading marketplace on the internet for the sale of digital information products.
Digital information products are instantly downloadable products such as ebooks and software with the range of topics covered by these products spanning arts and entertainment, betting systems, employment and jobs, parenting and families, self help and reference manuals, child custody guides, sports, travel and virtually every conceivable interest under the sun.
The quality of products in the Clickbank marketplace varies from the ridiculous to the very good with very generous commissions being offered to affiliates by vendors. Vendors are the creators of the various products and affiliates are the people who choose to sell the product for a commission which generally ranges from 50% up to 75%.
When you sign up as an affiliate for a vendor’s program you are given your own unique affiliate link. If and when someone purchases the product through your link you will be paid the commission and when most of these products sell for anything between $27 and $197 and you are getting between 50% and 75% the commissions can be pretty impressive.
However the difficult part is generating sales in volume and with consistency and there is an art or skill involved in successfully selling Clickbank products.
3 Top Tips for Clickbank marketing
1) Check out the product first
You need to cast a cold eye over the product yourself first to ensure that you know what it is you are selling, is it any good and would you be comfortable selling it.
Sometimes the vendor will give you a free review copy if you contact him and tell him you are considering selling his product.
Some vendors won’t give you a freebie though in which case you will have to buy it yourself and review it or else move on to another product.
2) Check out the vendor’s sales page
Many vendors will have an opt in form on their sales page-in other words they are offering a freebie to visitors to their sales page which allows them to build their list of prospects.
You do not want to be sending visitors to someone else’s list.
So if there is an opt in form on the vendor’s sales page, run, don’t walk and choose another product.
3) Autoresponder/email marketing
You will get very few sales be sending your traffic directly to the vendor’s sales page.
Ideally you will want to get people to sign up with you as a subscriber, build a relationship with your readers, offer them valuable tips and links, build trust and intersperse your emails with a sales pitch or link to the affiliate product from time to time.
To successfully sell Clickbank products you really do need a list of people interested in the particular niche or market that the product is in.
Put simply we buy stuff from people that we know, like and trust and this trust and relationship is built up over time by helping the subscribers to your list with useful information of interest to them.
Clickbank marketing is not easy and there is a real skill attached to it with a commitment to building a big list of interested subscribers required to allow you to build a relationship with your list.
Filed under Affiliate Marketing
Affiliate marketing is a huge and lucrative industry.
Put simply it involves you as an affiliate referring visitors to your website to companies such as Amazon, Clickbank, Commission Junction and others. If the visitor purchases a product then you as affiliate receive a commission.
The commission you receive will range from 4% to 8% with the Amazon affiliate program to 75% and 100% (yes, not a typo) for some Clickbank products.
Take a look at Amazon.com, CJ.com and Clickbank.com to see what types of products are available from major companies in some instances to some downright crap products on Clickbank.com.
Physical or electronic products?
You can sell physical products such as books, music, garden sheds, tools and many other everyday items on Amazon and CJ.com.
Clickbank.com is a facilitator of electronic, downloadable products only and whilst the providers may well be experts in their field many of the providers are not experts and simply create products for sale on Clickbank.
How does the Clickbank marketplace work?
The best way to see what is available is to visit the site as the range of products range from ebooks explaining how to get your ex back to cures for hemorrhoids to internet marketing books about article marketing, backlinking and so forth.
The choice is genuinely endless but the quality is dubious in many cases.
To become an affiliate with any of these product providers you simply sign up as an affiliate, choose the products you wish to promote for your visitors to your site and your niche market and if you generate enough traffic you will get a conversion rate ranging from .5% to perhaps 2-5% for products on Amazon who are a well trusted online retailer.
When you sign up to promote a product you obtain an affiliate link on the site and embed this link in your website content. Amazon and others provide a wide range of links, banners, widgets and stores to allow you promote their products.
While the conversion rates appear to be small you will find that email marketing provides a great way to boost conversions.
What email marketing involves is getting people/visitors onto your list and you will then provide them with useful content/tips for that particular niche.
Mixed in with the good content messages which are designed to build trust in you will be affiliate links to the products you are promoting.
The starting point to become a successful affiliate marketer is the creation of a blog or website and learning the skills to ensure that your site is well optimized for the search engines and gets lots of free, organic traffic from people searching for solutions to problems they have or who wish to buy some books or tools or clothes etc.
If you wish to learn more about affiliate marketing Web Design Dublin provides a 1/2 day affiliate training course which looks at all aspects of affiliate marketing. Please contact us for more details.
Filed under Online Marketing Ireland