Starting a business on line is the dream of many people, especially in recession hit Ireland in 2012.
There are significant opportunities to start your own online or internet based business and this piece looks at two significant business opportunities offered by two of the biggest and most successful companies on the planet-Amazon.com and Google.com.
The two business models required for starting an online business with Google and Amazon are quite different and it is important to understand the difference at the outset.
Before taking a closer look at these two online business opportunities know this: regardless of how successful or otherwise you are in starting an online business you can rest assured that you will be paid quickly and on time.
Because you will be in partnership with two of the largest online businesses on the face of the planet.
Google Adsense
The Google Adsense advertising programme allows you as a website owner or “publisher” in Google Adsense parlance to place advertising on your website. This advertising is served up by Google, you simply need to place the appropriate code on your site, and you get paid for each time someone validly clicks on an ad block on your site.
The ability with which Google can serve up relevant, timely advertisements to visitors on your website ensures that you have a great chance of winning advertisement revenue.
Critical factors in your success as an Adsense publisher will be
- Publishing lots of relevant, consistently themed content on your website
- Attracting lots of traffic with a well laid out, well search optimises website
- Adhering strictly to Google Adsense terms of service and rules
- Picking the right and most lucrative markets and industries in which to create your website and online business.
Amazon affiliate marketing
The Amazon affiliate programme is different and needs to be approached differently from the perspective of building your website if the Amazon programme is the approach you intend taking.
Becoming an Amazon affiliate is easy-you simply need a website and sign up as an affiliate with them and you get paid a commission for each visitor you send from your site to Amazon who purchases a product there. It does not matter what the visitor buys as long as he/she has come from your site in the last 24 hours.
Amazon is a very experienced, respected and trusted online retailer who has poured huge resources into their online selling platform at Amazon.com and they are incredibly good at converting visitors into buyers.
I know that some online business owners turn up their noses at what they perceive to be small returns from both of these companies. However if you are capable of building one profitable website when starting a business on line then you can simply scale up by outsourcing the creation of further websites to gradually increase your online income.
So, when you are assessing online business opportunities you would be foolish not to consider what Google and Amazon have to offer.
Do be realistic with your expectations as just like with any business there is a learning curve to be gone through. The great thing about starting a business on line though is that you can get started very quickly and easily with very little cost (except your time) and test and tweak as you go along.
You should of course always consider the amount of time spent on any business as the two biggest investments you can make when starting a business are time and money. If you currently don’t have much of the latter then creating an online business is well worth exploring further, especially with Amazon and Google.
You can read elsewhere how to make money flipping websites and other online business opportunities. This is part of our business on line opportunities series of articles.
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