Social media marketing for your business can be time consuming and a major distraction from more productive activities.
The Pareto Principle which teaches us that 20% of your activity will be responsible for 80% of your successful outcomes and that 20% of your time will also result in 80% of wasted effort and outcomes.
The key is obviously to increase the 20% of time that you spend on the activities that bring you most success.
2 Free Social Media Marketing Tools
Two great free tools to allow you to optimize your time spent on your social media marketing are
1. HootSuite.com and
2. AddThis.com.
HootSuite
HootSuite.com is free and will allow you to manage many of your social media profiles in one, screen interface. The huge benefit of HootSuite.com is that it will allow you to manage your accounts at
- LinkedIn and other popular sites that you may use in your marketing efforts to extend your marketing message and build your brand.
The single biggest benefit of using HootSuite.com is that it will allow you to schedule your Tweets, Facebook updates and LinkeIn shares.
This is a huge time saver and an hour of concentrated effort once a week in scheduling your shares and tweets can be a very efficient use of your time and free you up to concentrate on other activities.
AddThis
AddThis.com is a free sharing service-it allows you to share content with a huge number of social media and content sharing sites but the best part of this service is that you can get an AddThis extension for your browser such as Firefox, Google Chrome and other browsers.
Once you get this add on from their site it allows you to share content on hundreds of sites by right clicking your mouse.
Again, this can be a huge time saver as it saves you the time in surfing to these sites in different tabs or windows-right click in your mouse and all of the options are there in front of you.
Once you set it up in the first place you can pick and choose which sites you wish to share content on and typically these sites will be ones on which you already have an account and which are well trafficked and crawled by Google.
These 2 free services from AddThis and HootSuite are truly useful and, best of all, free tools to allow you spend more time on the productive activities in your internet marketing efforts for your small business.
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