Is Your Small Business Internet Marketing Over-reliant on the Tech Guy?
Arguably not since Johannes Gutenburg invented movable type and the printing press has there been a more significant advance in publishing than the WordPress publishing platform.
While the printing press allowed the dissemination of ideas, firstly in Europe and then the world, the WordPress blogging software has allowed individuals and businesses to publish what they like almost instantaneously on the internet.
The opportunities that flow to small businesses, start ups and entrepreneurs who use WordPress to build their online presence and conduct their internet marketing are enormous.
Small businesses and WordPress
The benefits offered by WordPress software, which is open source and free, are obvious and stunningly effective:
1. the opportunity to tell the world about your business, your goods and services;
2. the opportunity to build your brand and reach an audience you would never have expected possible;
3. the reduction in advertising costs associated with advertising in local or national newspapers or radio/tv.
Any small business owner knows all about the prohibitive cost and difficult to measure return from advertising in
1. local newspapers
2. national papers such as the Irish Times, the Irish Independent, the Daily Star and so on
3. radio stations and television such as RTE, TV3, Newstalk and local radio
4. magazines etc.
The most significant feature of WordPress by far is the ease of use-even for non technical users.
If you can use a WISYWIG (what you see is what you get editor), point and click your computer mouse then you can publish with WordPress. Not too long ago, small business who owners who wished to have a website for their business were reliant, totally reliant, on “tech people”-people who understood technical stuff like html, css and other obscure terms.
This, thankfully, is no longer the case.
Themes and plugins
Along with the ease of use is the ability to change the look and feel of your site with a couple of clicks by simply changing the theme of your WordPress site. And because WordPress is free and open source there are a literally hundreds of thousands of WordPress themes to choose from.
Plugins, pieces of script, which are also free can be added freely with a couple of clicks and will allow you to add some great features to your site such as
1. social media sharing buttons
2. contact forms
3. Google analytics
4. and more.
Relying on the “tech guy”
Relying completely on the “tech guy” in 2012 to promote your business on the internet is a missed opportunity for you and your business. Many smart, astute business owners are taking greater control of their internet marketing and online branding.
Many of the biggest sites online such as Facebook, Twitter, YouTube, LinkedIn and others have easy to use interfaces and loads of free videos online showing you how to use them.
And the easy to use WordPress publishing platform should be at the hub of your online marketing efforts for your business and building your brand on the web, reaching new markets and customers.