Internet Marketing for Small Business In Ireland-7 Essentials
Internet marketing, digital marketing, online marketing-call it what you like but these phrases essentially mean the same thing.
“How do I get more clients/customers for my business through the internet?”
Here are 7 essentials to help you exploit the internet to it’s maximum potential for your business..
1. Web design
Having a well designed website is critically important.
But well designed does not mean fancy-it means giving your potential customer/client what they want in the fastest, most efficient way possible.
Your website should
• Be easy to navigate
• Build trust
• Demonstrate expertise
• Allow you to build a relationship with your visitors.
How do you do all of these things?
2. Content marketing
Give your visitors great, useful and free content to do with their concerns/problems/needs.
This allows you to build trust, demonstrate expertise, start a relationship and who knows, they may even come to like you!
Never forget that we buy stuff, products and services, from people or companies that we know, like and trust.
Content marketing addresses all of these barriers to sales and allows you to create great lifetime value from each customer you do business with.
3. Keep your web design simple
Don’t make the common mistake in the design of your website with trying to impress your visitors with fancy graphics and other confusing features.
Keep your web design simple, give the visitor what they need to alleviate their pain/solve their problem and make it easy for them to do whatever you want them to do.
What you want them to do may be to give you their email address, download a free report, contact you or purchase your product or service.
4. Don’t sell
Nobody likes the hard sell.
Tell them, show them, educate them, start a conversation, demonstrate your expertise, build a relationship.
Then the sale will take care of itself.
5. Email marketing
Email marketing is incredibly powerful.
Great email marketing gives you the undivided attention of your list member, without distraction or noise.
Nowadays this opportunity can be priceless because of the many competing distractions for your visitor.
6. Search engine optimisation
Great web design and great content marketing will be wasted without good search engine optimisation.
And your seo needs only to be good nowadays because of the sophistication and power of the Google search engine-build a great site with great content for satisfied visitors and Google will find your website.
7. Social media marketing
(You might also be interested in 8 steps to improving your LinkedIn profile)
Video marketing can be very powerful and cost effective.
This extended reach should be used to get people to come back to your website.
And a combination of
• good internet marketing,
• great web design with
• great content
will ensure that you grow your business on the internet in an incredibly cost effective way.
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