Picture this.
You are watching your favourite tv program on Saturday night when you hear a knock on your front door.
You go out of your living room to see who it is and it is a well dressed, young man, a stranger.
He introduces himself and addresses you by your name and tells you he knows you are interested in learning how to play the violin and he has just the product for you.
He shows you his nice new book and cd package that promises you that you will be playing violin like a virtuoso within 10 weeks.
You say “no thank you” and want to get back to watching your tv program and send him on his way.
A few days later you are having a drink with your friend Mary at the local hostelry and the conversation moves to your passion for learning the violin.
Your friend Mary tells you about this great new program which will have you playing violin like a virtuoso within 10 weeks.
And she tells you she has looked at the product and tells you that it is just perfect for you.
Mary knows you well.
Mary has been your friend for ten years.
You too know her very well and like her and respect her opinion.
You of course act on her advice and buy the product.
This is conversational marketing.
We buy stuff from people we know, like and trust.
How can conversational marketing work for your business?
By building relationships with your potential customers after firstly attracting their attention.
Conversational marketing is not a quick fix for sales-it is a long term commitment to build relationships with your potential customers which will pay itself off with a long term payback in lifelong customers and clients.
The death of a salesman?
Not entirely but perhaps a different and more effective way of selling.
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