If you are a small business owner and have been considering getting a website for your business you should take the 5 minutes it takes to read this page.
Because it will be well worth your while.
You may be a doctor, a hairdresser, a beauty salon owner, a car dismantler, a tyre replacement business, involved in waste disposal, a carpenter or plumber, a florist, involved in ladies fashions, a barber, in construction or a tradesman, a dog groomer, vet, accountant, architect, butcher…it really doesn’t matter what business you are involved in.
Or maybe you don’t have an existing business but you are thinking about starting up in 2013..
One of the things that might hold you back from having a website is that you may be thinking..
…“I am not technical minded”, “I don’t know anything about that whole interweb thing”, “I haven’t a clue about social networks”, “I am afraid of being ripped off”, “I don’t know where to start”, “I don’t know what I need”, “I don’t know what a search engine is”.
These fears are entirely understandable. But Web Design Dublin can help you because we were in your shoes too once and understand your concerns all too well. You see, there are web designers who are “tech people” who are turned on by graphic design, coding, html, css, and so on.
And there are web designers who are small business owners like you and are only really concerned with what a website can do for you in terms of growing your business. We are in this camp.
More importantly we address each and every one of your worries at the outset when you enquire about having us build a website for your business.
How? Firstly we communicate clearly and openly with you every step of the way so that we learn and both understand what is right for your business
No two businesses are the same and no two websites should be the same either.
Once we learn enough about you and your business and what you want from your website, how much you want to spend, how many pages you need, whether you want social media accounts connected, whether you want video or images, contact forms inserted, then and only then do we proceed to build your site.
But at no stage will you not know what is going on, what the goal is, and how much it will cost.
Let me explain some benefits of having a website for your business, no matter how small it might be today…you might even be a one man or woman operation. It doesn’t really matter because you can still get the same benefits as a much bigger operation.
Even if there are not huge search numbers searching on the internet for your business or service there are still many great reasons why your business should have a website. Here are twenty of the most compelling benefits of a website..even in circumstances where you feel that it is pointless for your business as it would appear on the surface that there would not be enough potential visitors.
1. Lifetime value of one customer
Assume for one moment that your business is in a pretty small Irish town and you discover that there are very few people in your area searching for what your business has to offer. For example “accountants Mullingar”, according to the Google keyword tool, is only searched 12 times per month in Ireland. You may assume that there is no point therefore having a website for your accountants business located in Mullingar or, if you already have one, ranking near the top of the search engine results page for that phrase.
But of course the lifetime value of one new client per month could be quite significant over the course of that client’s lifetime and the lifetime of your accountant’s practice.
2. Being the top dog in your local market
When someone does search for “accountants Mullingar” do you want to be top dog or are you happy to let your competitor snap up that business. So even though the market may be relatively small in search engine terms it would be the height of folly to leave your competitor have the field to him/herself.
3. Web address on your stationery
People who might consider doing business with you expect you to have a website-having a web address on all your correspondence, business cards, direct marketing materials, advertising, and so on will give your business a much more professional corporate image.
4. Somewhere to refer your advertising traffic
Advertising is expensive and advertising in local newspapers or magazines is charged by the word and space; with a website you can run economical small ads and refer readers to your website where space is unlimited and you can tell your potential customers what you wish.
5. Works around the clock for your business
A website will not need to be paid like an employee even though it works around the clock for you. You will never need to worry about holiday pay, sick pay, maternity pay, hangovers on a Monday morning, or any of the other problems that arise from time to time with humans.
6. Demonstrating and explaining products
A website gives you a great opportunity to demonstrate and explain your products and/or services. You can do this by text, video, audio, PowerPoint, or whatever you choose.
7. Contact details
All your contact details are always available.
8. Video
You can utilize video to market yourself or your business, carry out demonstrations, educate, entertain..try doing that with the Westmeath Examiner.
9. Images
You can use unlimited amounts of images. A hairdresser’s business can be greatly enhanced with plenty of photos showing examples of the various cuts and hair treatments you provide. And a picture can replace a thousand words..
10. List building for newsletter
You can build a list of subscribers and let them know of special offers, build a relationship with them and always ensure that your business is in the forefront of their mind when they do decide to purchase.
11. Automated Appointment booking
You could set up an automated appointment making system for people seeking suitable times for whatever treatment/consultation they require.
12. Restricted area for employees
You can create a restricted area, a forum for example, for your employees on the ground to exchange ideas and information.
13. Customer queries
You can encourage and answer customer/potential customer queries and questions.
14. Frequently asked questions
A comprehensive frequently asked questions section on your website can be very helpful in assisting potential and existing customers..and saving valuable staff time in answering the most common ones by phone or email.
15. Reassurance for the customer after purchase-no buyer’s remorse
Many buyers suffer from “buyer’s remorse”; if your new customer is having second thoughts about their purchase or your business a good, professional website to which they can refer can be reassuring.
16. Tell people about you, your business, and your employees
Your site can let people know more about you, your expertise, your business, and your employees. And you are in complete control of this valuable information which will be available around the clock.
17. Special offers only available online
Your website will allow you to make certain special offers available online only. This can be a great way to also generate new subscribers for your newsletter. (Your newsletter by the way can be delivered electronically or physically or both ways)
18. Shopping cart
Setting up a shopping cart on a website is very easy nowadays with many secure payment options allowing you to grow your market and reduce the need to carry physical stock.
19. Crappy reviews on first page of Google
You lessen the chances of a crappy review from a dissatisfied customer ranking no. 1 in the search results when your business is searched for. Without a website there is a strong chance of this happening when the searcher looks for your business. With a website telling allowing you to put your best foot forward the chances of your site ranking above the poor review is much, much higher.
20. Product brochure
Your website can also serve as a comprehensive product brochure for all your business’s products and services. This can easily be added to over time by your own secretarial and/or receptionist staff in less quieter periods.
21. Professional appearance
No matter how small you business might be right now your potential new clients or leads will fully expect you to have a website. It gives reassurance to your customer/lead and demonstrates that they are dealing with a professional.
What sort of message do you give your leads when looking to generate new customers and you have not invested in a website for your business? Would this be a turn off for your potential customers? I fear so.
Having a Facebook page is fine but everyone knows that anyone can set up a Facebook page for free and you need to consider whether this is going through your leads mind when you are speaking to them.
Don’t misunderstand me: having a website is not a silver bullet. It won’t solve all your problems and it will not give your business all the drive and impetus it needs. That is up to you..
But in 2013 it is an essential for any business that wants to be taken seriously and be seen as a business on the move, a business that is professional and serious about it’s approach to serving it’s customers.
If you were “on the fence” about getting a website for your business when you started reading this you may be thinking “yes, we must get one in 2013″. The danger though is that you will put it on the long finger again and put it on the back burner.
This is a mistake. The sooner you get started the sooner you will see your site indexed and ranked in the search engines and begin to enjoy the benefits I spoke about above.
To get started now simply use the Contact Us form and we will be in touch within 12 hours…guaranteed.
The price of a website? Until we communicate with you we cannot give you a price because it will depend on your business and your needs…but you will be pleasantly surprised.
Testimonials: see what others have to say about Web Design Dublin.
Filed under Web Design Ireland 
Web design in Kildare is well served by our team who have created many websites for businesses and individuals in Kildare. Whether you live in or do business in Kilcock, Maynooth, Celbridge, Leixlip, Naas, Clane, Newbridge or anywhere else in Kildare..we can help you.
The most important thing to be concerned about if you need a website for your business is that the site represents your business well and is capable of generating leads and sales. To achieve this you will need to generate traffic to your website.
Many small businesses in Kildare (and elsewhere for that matter) are regrettably poorly served with websites that are inappropriate for their businesses. Furthermore the majority of these small business websites do not attract any traffic. The reasons for this are many but the principal reason is that the website is poorly structured or set up from the beginning. The result of this is a site that ranks very poorly in the search engines due to the absence of relevant content from the site.
A second reason is that even where there is some content provided by the owner it is often poorly optimized from an seo perspective. The result is poor rankings, little indexation of content by the search engines, particularly Google and consequently little or no traffic.
You simply cannot generate leads or sales from your site if it is not attracting visitors.
Website structure
The structure of your website from the word go is of vital importance. This requires an understanding of search engine optimisation as well as web design. You simply must target the relevant keywords and phrases that people are using to search for stuff in the industry or market that your business occupies.
This is not rocket science but so many web designers simply do not understand how to properly set up a website for maximum benefit for small businesses.
The alternative to search traffic, which is free, is paid traffic from pay per click campaigns such as Google Adwords. The cost of paid traffic can quickly burn a large hole in the marketing budget of any small business.
So remember: beauty is as beauty does-a great looking, well designed website will be of no benefit to your business without search traffic. And this can only be achieved with a well-structured website which will rank well in the search engines for relevant keywords and phrases for your particular business.
Filed under Web Design Ireland
Twenty six years ago, at a tender age, I learned my first, real world lesson about the psychology of selling. I was working on the till in my first shop and learned a valuable and profitable lesson, one which nobody had touched upon in a Commerce degree in UCD.
I noticed that when I was dealing with a customer at the till that the slower I dispensed their change the more likely they were to make an impulse purchase in the meantime.
Even though the till had a feature which told you how much change was due back to the customer I turned it off. Staff didn’t like this decision but impulse purchases increased significantly.
The placement of confectionery stands, chewing gum and other impulse purchases near the till makes a lot of sense and for small retailers sales of impulse, high margin products such as confectionery is critical.
Website Design for your business
The fundamental principles of doing business, which influence strangers to become customers or clients of our business, don’t really change all that much when you take your business online.
You can view your site as some existential, detached add on to your business marketing which is necessary because..well, everybody has one. Your website can be a collection of pages and/or posts with no targeted outcome for each visitor to your site.
Or you can ensure that each and every page on your site acts like a slippery slope to maximize the chances of persuading your visitor to take the one action you want.
Your one preferred outcome will not always be a sale. But you should have an objective or goal.
A growing combination of these pages will soon become a great website and a true asset to your business.
Filed under Web Design Ireland
Take a look at the two images below-they are screenshots I took today with my iPhone of how a particular website will appear to a phone surfer.
One of the images reflects how the site appears now; the other image shows how the site could look if optimized for mobile browsing.
After
Before
The difference is striking. What is even more striking is the growth in the number of people using iphones, ipads, android phones and other mobile devices to surf the internet and search for stuff.
The growth has been phenomenal and allows people to surf while watching television, sitting on a bus or train and so on.
This has significant implications for the small business owner and will see surfers leaving the website in question faster than a bat out of hell.
Three solutions to the problem
There are three main solutions to this problem:
- Create a separate mobile website-this is costly and time consuming and will require time and attention with the business owner trying to develop and maintain not one but two websites. Not the most efficient use of your scarce time and resources I would say..
- Create a mobile phone app so that your content and mesage can be consumed by phone users on the go. The difficulty here is that firstly you need to build an application for download, then maintain it and then hope that your browsers will also download the app and keep it updated. Unless you have a big budget to publicize your application and convince people to download it this seems to me to be an exercise in hope.
- The third option, if you have a WordPress based website, is to use an easy to install and, more importantly, free plugin which renders your existing website viewable and attractive on the mobile device. This is what I have done with the “good” version of the site that you see above.
Growth of mobile browsing
The growth of mobile browsing is inevitable with Nielsen Research reporting that 66% of Americans aged between 24 and 35 owning a Smart Phone.
If you are a small business owner you simply can’t afford to ignore this trend.
But you can cater for this huge market very cost effectively with a good WordPress based website which is optimized for mobile users with one of the many free or paid plugins available.
Other content management systems such as Joomla and Drupal also have extensions or scripts which allow you to concentrate your efforts on your main website and ensuring that it renders very well on mobile devices.
Filed under Web Design Ireland
When I was out this morning for my morning walk I noticed that a small tyre repair business which I pass on my route had a nice new web address emblazoned on the side of the owner’s van.
I resolved to take a look at the site when I got home because I am a secret admirer of this little business and have seen it start in the rural area where I live in probably the most difficult economic climate since the foundation of the state.
Despite the difficulties of starting a business in Ireland today, I have seen this little business progress from a shed beside a rural bungalow to two sheds, new equipment and genuine progress and a growing customer base.
And I had decided that if he ever needed a website for his business..well perhaps he would consider my company. But it appeared I had missed the boat-someone else got in before me.
When I got home I fired up the computer and discovered that the web address had no website but the standard message from GoDaddy that the domain had been registered. I checked out the registered owner of the domain name and discovered it was registered to a UK web design company.
I then visited the website of this company and when I checked out their prices I was astonished and incredibly angry.
There is a screenshot below and you will see the prices for yourself-a 2 page website for Stg£499 for example and if you take a look at the “non inclusions” in this service you will see that this does not even include submission of the site to Google. There may well be other hidden extras (eg hosting) also.
Check out the price of a 10 page site-Stg£1,099 with NO Google submission.
I shudder to think what the overall cost of these packages would be with hidden extras included and this is for a 2 page website.
So I resolved to go directly to the owner and tell him that if he had not yet paid for a site he could save himself a lot of money and avoid being ripped off.
When I got chatting to him he told me that he had already paid them €200 and they had done nothing for him. And to add insult to injury they had registered the domain name, which is geographically specific to our small, rural parish in their own name, not in the name of the small business owner.
To make matters worse he had been inundated with phone calls from all sorts of boiler room operations attempting to sell him virus removal software and so forth. I suspect that his web design company had sold his email and contact details to similar boiler room, cold calling operations because he was receiving a spate of these calls in the last couple of weeks since divulging his details to the web design company.
We are now going to build a nice little website for him which meets the requirements of his business-it will be simple, basic and cost effective but exactly what he needs and wants at this point in time.
And he will have a .ie domain name with the exact phrase that he wants and needs for the domain name for his new site.
Seeing hard working, progressive small business owners being ripped off like this is difficult. Unfortunately many unscrupulous operations will take advantage of the ignorance and lack of knowledge of someone like this who understands the tyre repair business but who has no knowledge of internet marketing or websites.
To avoid this happening to you take your time, suss out the website designer/company and take the time to speak to them, check around for recommendations and previous work and don’t be taken for a ride by fast talking, high pressure cold callers.
Filed under Small Business Web Design
Arguably not since Johannes Gutenburg invented movable type and the printing press has there been a more significant advance in publishing than the WordPress publishing platform.
While the printing press allowed the dissemination of ideas, firstly in Europe and then the world, the WordPress blogging software has allowed individuals and businesses to publish what they like almost instantaneously on the internet.
The opportunities that flow to small businesses, start ups and entrepreneurs who use WordPress to build their online presence and conduct their internet marketing are enormous.
Small businesses and WordPress
The benefits offered by WordPress software, which is open source and free, are obvious and stunningly effective:
1. the opportunity to tell the world about your business, your goods and services;
2. the opportunity to build your brand and reach an audience you would never have expected possible;
3. the reduction in advertising costs associated with advertising in local or national newspapers or radio/tv.
Any small business owner knows all about the prohibitive cost and difficult to measure return from advertising in
1. local newspapers
2. national papers such as the Irish Times, the Irish Independent, the Daily Star and so on
3. radio stations and television such as RTE, TV3, Newstalk and local radio
4. magazines etc.
WordPress features
The most significant feature of WordPress by far is the ease of use-even for non technical users.
If you can use a WISYWIG (what you see is what you get editor), point and click your computer mouse then you can publish with WordPress. Not too long ago, small business who owners who wished to have a website for their business were reliant, totally reliant, on “tech people”-people who understood technical stuff like html, css and other obscure terms.
This, thankfully, is no longer the case.
Themes and plugins
Along with the ease of use is the ability to change the look and feel of your site with a couple of clicks by simply changing the theme of your WordPress site. And because WordPress is free and open source there are a literally hundreds of thousands of WordPress themes to choose from.
Plugins, pieces of script, which are also free can be added freely with a couple of clicks and will allow you to add some great features to your site such as
1. social media sharing buttons
2. contact forms
3. Google analytics
4. and more.
Relying on the “tech guy”
Relying completely on the “tech guy” in 2012 to promote your business on the internet is a missed opportunity for you and your business. Many smart, astute business owners are taking greater control of their internet marketing and online branding.
Many of the biggest sites online such as Facebook, Twitter, YouTube, LinkedIn and others have easy to use interfaces and loads of free videos online showing you how to use them.
And the easy to use WordPress publishing platform should be at the hub of your online marketing efforts for your business and building your brand on the web, reaching new markets and customers.
Podcast: Play in new window | Download
Filed under How To Build a Website, Small Business Web Design
For any small business website there are a number of critically important factors that need to be spot on to convey the right message for your business and company.
Here are 9 such factors:
1. Curb appeal
2. Your content
3. Your navigation
4. Consistent topic
5. Keep it simple
6. Search engine friendliness
7. Build trust with visitors
8. Have compelling calls to action
9. Keep your visitors on your site
1. Curb appeal
When you are in a strange place, perhaps traveling abroad or somewhere unfamiliar, and are looking for somewhere nice to eat or have a coffee your decision will be greatly influenced by the appearance of the different coffee shops and restaurants.
Your new visitor to your website is in a similar situation when surfing online so make sure that when they land on your site that they are reassured by the appearance and “curb appeal” of your site. People DO judge the book by the cover and you need to make sure that the look and feel of your site conveys the right message and reassures the visitor that they are in the right place.
2. Your content
The content on your site should be comprehensive and answer the visitors’ question as to how you can help them, who you help and why they should trust your business and do business with you.
Most people are searching the internet for a purpose and more often than not they are seeking to solve a problem they have. Your website needs to give them relevant and accurate information to help them solve their problem and your content can demonstrate your expertise, build trust and reassure the visitor that doing business with your company will satisfy their needs.
3. Navigation
Your site navigation should be clear and make it easy to get around your site and find what they are looking for. Most sites have good navigation on their home page but once the visitor goes deep into your site the navigation can fall down so make sure that your navigation on secondary pages makes life easy for your visitor.
You can also enhance this with relevant internal linking in your content which will kill 2 birds with one stone-make it easy for visitors and help to spread link juice for targeted keywords around your site.
4. Consistency
Keep the topic of your site consistent. If you have personal views on politics, sport or any other interests your business website is really not the place to vent.
So stay on message.
5. Keep your site simple (but deceptively comprehensive)
Avoid the latest design fads and gadgets-keep your site simple and easy for your visitor and search engine robots to find their way around and find what they are looking for.
You could spend a lot of wasted time redesigning your site every 6/12 months with the latest technological design breakthrough. This time would be better spent adding great content and answering the visitors’ question “what’s in it for me?”
6. Search engine friendly
As well as your visitors you need to think about the search engines in order to rank well in the SERPS (search engine results pages) and ensuring that search engine robots can easily crawl your site is essential. This reiterates the need for good simple, functional design.
7. Built trust with visitors
If a visitor is to buy from your business they will firstly have to trust it-your website offers you a great opportunity to build trust with your visitor.
You can do this by providing them with answers to their questions in great content which is regularly updated and demonstrating your expertise in your area of activity.
8. Compelling calls to action
You need to make your calls to action easy to execute and compelling. Examples would include “call now for a quotation” or “sign up here for your free report”.
9. Keep your visitors on site
Keeping your visitors on site is critical. If you are running a restaurant or any retail outlet for example you are not going to send your visitors down the street to buy their dessert or coffee so don’t do it with your website.
A prime example of an easy way to send visitors away from your site is YouTube videos-when someone watches a YouTube video they are invited by YouTube to watch related videos which takes your hard earned visitor away from your site.
By all means have video on your site-but on your terms. You can host your videos on your own Amazon S3 account for cents per month and you will not be leaking visitors and traffic.
In summary, getting traffic is getting more difficult. When you do attract visitors to your site follow the 9 steps above and increase exponentially your chances of return visits and increased engagement and sales.
Filed under Small Business Web Design
If you want your website to convert your traffic into new customers/clients for your business you will need to take special care with the two most important pages on your website.
It will probably come as no surprise that the most important page on your site is your homepage-this is the page that will receive most traffic from the search engines and from where visitors will navigate to other sections on your site.
However many people are surprised to learn that the second most important page on your site is often overlooked when you are trying to build a site that will be a TRUE asset for your small business.
2nd most important page
You may be surprised to learn that the second most important page on your site is your About/About Us page.
The reason for this is simple-if a visitor is sufficiently impressed with what your business has to offer and is seriously considering engaging your services or reaching for their credit card to purchase goods or services from your business they invariably navigate to your About page to satisfy themselves that they have made the right decision.
They are looking for reassurance and your About page is an opportunity for you to confirm that they have made the right decision, won’t regret it and to cement trust with your new customer.
For this reason your About Us page should do a little more than tell your visitors who you help and how you help them..although it should certainly do this. This page should also demonstrate your expertise, credentials, training and convince your visitor that, yes, it is a good decision to go ahead and use that credit card or make that call.
So many About Us pages on small business websites are
- Uninformative
- Unconvincing
- Appear to be an afterthought
And critically fail to reassure the visitor that they have made the right decision in doing business with you.
Three steps to fix your About page
I would strongly advise that you do three things in relation to your About page-
1. Make it reachable with one click from everywhere on your site (you can do this by having it in your primary navigation menu for your site);
2. Use your About page to persuade readers why they should do business with YOUR business by giving some information about your expertise and qualifications and most of all..why they should trust you and your business.
3. Use a picture of you or some person-give your business a human face as you have a much better chance of overcoming the “trust” barrier that is your biggest barrier to sales online.
Don’t make the mistake of underestimating the importance of your About page on your website.
Filed under How to Win New Clients, Small Business Web Design
If you are a small business owner and are unsure of how to market your existing business online the 5 point plan below will tell you exactly what you need to know.
Step 1-You Must have Website
So many people nowadays search online for whatever they are looking for rather than the traditional route of using the phone book or Golden Pages.
So if someone is searching for a supplier of office furniture in Dublin or looking for an insurance quote they are likely to use search terms such as “office furniture Dublin/Dublin office furniture” or “Dublin insurance brokers/insurance broker Dublin.”
Therefore you need your website to rank well or come up high in the search results for search terms or phrases relevant to your business. Clearly this is just common sense and there is an undue amount of fog and misinformation surrounding this issue.
Step 2-Your Website Must Rank Well for Relevant Search Terms
As stated above you will want your site to be presented as high up in the search results as possible.
Step 3-A Clear Call to Action
Once the visitor reaches your site there should be a clear call to action (cta) which might be asking the visitor to call you for a quotation or using the “contact us” form to ask for further information.
This call to action, your preferred outcome for each visitor to your website, should be in a prominent position on each page of your site and you should make it as easy as possible for visitors to reach you.
Step 4-Professional Appearance
One of the biggest obstacles to doing business online successfully is the lack of trust between the potential new customer/client and your business.
The gap in trust can be breached by ensuring that your site has a professional look and feel. You can do this by ensuring that your site contains plenty of relevant, helpful information which your potential new client is looking for.
This is what creates trust in the mind of the visitor.
Summary
All of these issues will be dealt with professionally and well by a good website creator who knows and understands the business of marketing online.
The most difficult part of this 4 point plan is getting your site ranking well for the best search terms for your business.
Solution
There are two ways to solve the problem of ranking well in the search engines (the most difficult part of having a website which is an asset for your business, not a worthless expense).
1) Choose a website builder/designer who can show you demonstrable evidence of an ability to get sites ranking well for targeted search terms and who can do the same for your business or
2) Buy an existing site which is already ranking well in the search engines and which is suitable for your business.
Take a look at these small business websites for sale and see if they are a good fit for your business.
Filed under Small Business Web Design
If you are in business in Ireland, or anywhere else for that matter, or starting up your own business you need a website.
A good website, not an electronic billboard.
Good business website
A good website
- attracts traffic organically from the search engines
- projects a professional image for your business
- allows you to position yourself as an authority in your industry
- facilitates the building of a relationship with your visitors
- leads to increased clients and sales for your business
- ensures great lifetime value from each customer through relationship building.
People nowadays don’t look in the phone book or Golden pages when they are looking for a product or service-they “Google” it.
If you are not on the web you can be sure of one thing-your competitors are.
The amount of goods and services being sold online today has grown exponentially in the last decade with sites such as Amazon.com seeing remarkable growth.
The prediction for the future is that this growth will continue apace with quite a large number of people in Ireland never having used the internet and an even bigger number never having bought anything on the net.
Professional small business web design
Web Design Dublin creates well structured, well researched, professional and smart websites for Irish businesses.
Our web design package involves
- seo optimized websites
- complete website design with a wide range of options available with the WordPress content management system
- integration of social media campaigns
- initial launch and promotion with social bookmarking and video promotion on YouTube and other video sharing sites
- contact forms
- XML sitemaps for Google and the other search engines
- Google analytics set up to gather important data about your visitors
- Google webmaster tools feedback and data
- Email capture marketing options
- Keyword research and advice as to the best way to tackle your market
- Expert internet marketing advice
- Ongoing support.
Our authority type website is created after speaking to you and listening to your requirements.
An authority type site is a more extensive and comprehensive type of site and would grow over time as more content would be added and would be capable of generating natural search traffic which in turn would lead to enquiries for more information.
The modus operandi of this type of site is to position yourself as an authority in your particular market, for example for small businesses, sole traders, partnerships or whatever and provide useful, unique information which addresses the problems of your target market.
This type of site would be divided up into logical categories along the lines of the services you provide with useful information/content for visitors with problems that they encounter and which you provide solutions for.
This site would be capable of generating free traffic and which would increase over time as you add new content and become an authority in your areas of practice.
It would also be a great asset to your business and if you think about the number of new clients needed to pay for this type of site you will probably find that a couple of clients would do it, depending on your industry.
After that it is really a free lead generator..
We would also discuss who will maintain the site over time, monitor traffic and publish new content on the site to ensure steady, incremental growth in rankings and search (free traffic).
We would also discuss how the content will be added into the future, how to monitor traffic figures and how to promote the site.
To get started, please use the Contact form and we will be in touch with you within 24 hours to organise a first consultation to start building your online business.
Filed under Web Design Ireland
