Social media experts tell us that we need to “engage” in social media. Deciding on a good Twitter marketing strategy for example is a necessity we are told. As pointed out recently in the big lie in social media marketing there is no one size fits all when it comes to social media.

And for many businesses it is a costly and time consuming distraction which may be of little or no use to your business.

In fact one of the few genius internet marketers on the planet has the following stunning statistics on his Twitter account:

Followers-191,000+

Following-0

And his Twitter stream consists of an auto generated feed from his blog pushed out through the Twitterfeed service (which is free).

His name is Seth Godin and here is a look at his Twitter profile.

Twitter Clickthrough rate (CTR)

The Seomoz.org site reported a click through rate of 1.34% in 2010 and all industry data since then has indicated a reducing ctr on your tweets in the succeeding years with the growth in traffic and noise.

This means that if you are lucky approximately 1% of your Tweets are clicked on.

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I don’t know about you but this seems to me like an incredibly inefficient way to build a following for me or my business.