0

Social media experts tell us that we need to “engage” in social media. Deciding on a good Twitter marketing strategy for example is a necessity we are told. As pointed out recently in the big lie in social media marketing there is no one size fits all when it comes to social media.

twitter-marketing

And for many businesses it is a costly and time consuming distraction which may be of little or no use to your business.

In fact one of the few genius internet marketers on the planet has the following stunning statistics on his Twitter account:

Followers-191,000+

Following-0

 

And his Twitter stream consists of an auto generated feed from his blog pushed out through the Twitterfeed service (which is free).

His name is Seth Godin and here is a look at his Twitter profile.

 

Twitter Clickthrough rate (CTR)

 

The Seomoz.org site reported a click through rate of 1.34% in 2010 and all industry data since then has indicated a reducing ctr on your tweets in the succeeding years with the growth in traffic and noise.

 

This means that if you are lucky approximately 1% of your Tweets are clicked on.

I don’t know about you but this seems to me like an incredibly inefficient way to build a following for me or my business.

0

This episode looks at how the humble Powerpoint presentation can be exploited to generate lots of good quality backlinks and traffic to your website. (The video refers to TubeMogul.com-this has been changed to Oneload.com but the principle is the same..)

http://webdesigndublinvideos.s3.amazonaws.com/leverage-powerpoint.mp4

0

This video gives a good overview of online or digital marketing if you are a small business owner.

0

This is video 2 of a 2 part series which shows you how to make your own podcast of audio or video files to build your subscriber list.

And you can also submit to sites like Apple’s iTunes to grow your audience reach even further.

0

This is the first of a 2 part series showing you how to make a podcast or videocast for submission to iTunes.

0

Making a header for your website can be cheaply and easily achieved with a free piece of software called Paine.net that you can download from the internet.

0

This video takes a look at digital marketing for small Irish business. Digital marketing, also known as internet or online marketing, should be about one thing-connecting with your potential new clients or customers.

0

This video explains how easy it is to install Google analytics on your WordPress website..

0

This video explains our free website analysis health check service.

0

This video looks at the common problems facing Irish business in digital or online marketing and explains where you can get our free reports which will help you generate new business on the internet.