How to Get Your Website Content Indexed Quickly

You have written a great post for your website. Now what?   Before your content can be ranked in the search engines it must firstly be indexed, that is listed in the index of web pages maintained by the search engines.   Getting your website content indexed is easy … [Read more...]

What Should You Put On Your Website?

“What should I put on my website?” This was the question posed by Robert on LinkedIn this week in one of the group discussions. Robert’s new site is apparently geared towards the services that he can provide small business owners in Ireland.   The answers, good and bad, … [Read more...]

How to Dramatically Increase Traffic to Your Website (and Grow your Leads and Sales)

So, you have paid big money to a web design company for a website for your business but you are now wondering..where is the traffic? Where are the much needed website visitors that you need to justify your investment of scarce cash resources? Perhaps you are seeing little or no return on your … [Read more...]

Are You Ignoring These 3 Great Sources of Free Data in Your Internet Marketing?

Developing your small business on the internet through great internet marketing with a well structured, content rich website is a tremendously cost effective and smart strategy. Once you have your website up and running you will need to keep an eye on some key metrics and sources of … [Read more...]

Google Adwords-Is Your Business Wasting Cash Because Your Website Can’t Be Found?

The Google Adwords advertising programme can seem like an excellent way for your business to tap into search traffic on the internet. But it has one significant drawback-cost. Initially, if you are paying small money per click it may seem like pennies to you and money well spent for your … [Read more...]

The Fundamental Principle of Persuasion That Enda Kenny Ignored in Davos

Enda Kenny’s recent remarks in Davos that “Irish people went mad borrowing” trampled all over a fundamental and universal principle of influence and persuasion which should play a strong role in your business marketing. What annoyed many people so intensely was not what he said but that … [Read more...]

The Biggest Obstacle to Selling Anything Online

The biggest obstacle to selling your goods or services online is not price, not technology, not lack of traffic, not paucity of Facebook fans or Twitter followers. There is one fundamental element necessary to persuade your visitors, followers, fans, random surfers to reach for their credit … [Read more...]

Why You Are Not Generating New Business Online-3 Massive Mistakes

Many small Irish businesses have websites that are as useful as chocolate teapots because they make a number of critical mistakes in their internet marketing. And this is the case despite the fact that their websites Look “great” and Cost a considerable amount of … [Read more...]

What Moore Street Traders Teach Us About the Psychology of Persuasion

The street traders in Dublin’s Moore Street probably never heard of Dr. Robert Cialdini. However they were very successfully using one of the universal principles of persuasion long before Dr. Cialdini ever published his seminal book, “Influence-The Psychology of … [Read more...]

Free Website and Internet Marketing Health Check

Is your website failing to attract visitors and traffic? Is it failing to provide a return on your internet marketing efforts? Are you generating leads and sales from your online marketing investment? Would you like to see your website actually providing a real return for you in … [Read more...]