Google Adwords-Is Your Business Wasting Cash Because Your Website Can’t Be Found?

The Google Adwords advertising programme can seem like an excellent way for your business to tap into search traffic on the internet. But it has one significant drawback-cost. Initially, if you are paying small money per click it may seem like pennies to you and money well spent for your … [Read more...]

The Fundamental Principle of Persuasion That Enda Kenny Ignored in Davos

Enda Kenny’s recent remarks in Davos that “Irish people went mad borrowing” trampled all over a fundamental and universal principle of influence and persuasion which should play a strong role in your business marketing. What annoyed many people so intensely was not what he said but that … [Read more...]

The Biggest Obstacle to Selling Anything Online

The biggest obstacle to selling your goods or services online is not price, not technology, not lack of traffic, not paucity of Facebook fans or Twitter followers. There is one fundamental element necessary to persuade your visitors, followers, fans, random surfers to reach for their credit … [Read more...]

Why You Are Not Generating New Business Online-3 Massive Mistakes

Many small Irish businesses have websites that are as useful as chocolate teapots because they make a number of critical mistakes in their internet marketing. And this is the case despite the fact that their websites Look “great” and Cost a considerable amount of … [Read more...]

What Moore Street Traders Teach Us About the Psychology of Persuasion

The street traders in Dublin’s Moore Street probably never heard of Dr. Robert Cialdini. However they were very successfully using one of the universal principles of persuasion long before Dr. Cialdini ever published his seminal book, “Influence-The Psychology of … [Read more...]

Free Website and Internet Marketing Health Check

Is your website failing to attract visitors and traffic? Is it failing to provide a return on your internet marketing efforts? Are you generating leads and sales from your online marketing investment? Would you like to see your website actually providing a real return for you in … [Read more...]

Online Marketing Ireland-3 Great Benefits of YouTube Marketing for Your Business

Are you using YouTube to it’s full potential to market your business effectively? Did you know that YouTube Has 48 hours of video uploaded every minute 800 million unique users visit YouTube each month 3 billion videos are watched every day and Over 70% of YouTube’s traffic … [Read more...]

Facebook Fans, Twitter Followers, Website Design and Your Bank Manager

As a small business owner in Ireland you will probably be well aware of the noise surrounding social media. This noise can be cacophonous at times.   Many people, with an obvious vested interest, would lead you to believe that if your small business is not being aggressively … [Read more...]

How to Get More Clients for Your Business with Internet Marketing

If you are wondering how to get more clients for your small business, the step by step process below will show you exactly how to get more clients through online or internet marketing.   What I am going to describe is not theory, not something I read somewhere and not aspirational; it is … [Read more...]

5 Steps To Generate Leads and Clients from Your Website

Many small business owners have some understanding of the need to have a website to promote their business, generate new leads and customers and ultimately grow profits. Unfortunately the majority of these businessmen and women do not understand how to use their website properly to actually … [Read more...]