The Greatest Internet Marketing Lesson I’ve Learned

I was watching the Six One news during the week and the top story was the commencement of the war crimes trial of Ratko Mladic who is accused of committing war crimes in the former Yugoslavia. The lead prosecutor at this international criminal tribunal for the former Yugoslavia has an unusual … [Read more...]

Marketing Your Small Business on the Internet-Outsource It

If you are one of the small business owners who “get it”-who understands the potential power of the internet to market your small business-but are unsure where to start Web Design Dublin have good news for you. Outsource it.   Consider this: internet marketing and exploiting … [Read more...]

The Seven Principles of Persuasion that Should Be At Work on Your Website

The psychology of persuasion has been exercised in all types of arenas from prisoner of war camps to quasi religious cults to the science of selling and the marketplace. Since time immemorial there have been a number of fundamentals of influence that have worked, and continue to work, to … [Read more...]

5 Reasons Why Many Small Business Websites Fail

There are a multitude of reasons why many websites of small businesses are not working. Here are the top 5:   Content There are two aspects to this cause of website failure-one is insufficient content or information on the site. You simply cannot rank well for search phrases or … [Read more...]

The Most Important Thing to Know about Internet marketing for Small Business Owners

97% of consumers search online for local businesses (source: Google). This is a stunning statistic and demonstrates clearly how people nowadays look for information and seeks solutions to problems online. The days of the phone book and Yellow Pages or Golden Pages being the first port of call … [Read more...]

Are You Making these 7 Costly Internet Marketing Mistakes?

The vast majority of small business websites are not contributing enough to the bottom line of the business. The reasons for this are many and the free report which you can download below identifies 7 such common mistakes. Return on investment It is worthwhile though to consider why you should … [Read more...]

Small Business Website Check List-21 Critical Questions to Ask

If you are a small business owner and don’t currently have a website but you are thinking about taking the plunge there are a number of essential factors you need to consider. Here are 21 things to think about when making the smart investment in a website for your small business. 1. What … [Read more...]

The Power of Search Engine Marketing

Search engine marketing (SEM) is the activity of getting traffic to your website from the search engines such as Google, Yahoo and Bing. There are two ways to get traffic from the search engines-through paid methods such as pay per click advertising programmes like Google Adwords or through … [Read more...]

10 Great Free Tools to Make your Online Marketing More Efficient

If you are running your own website (s) or intend setting up your own website there are some fantastic free tools which will make life a lot easier for you. Here are our top 7.. 1. Wordpress software   Wordpress is open source and free and allows you to quickly and easily create a blog … [Read more...]

Insurance Lead Generation through Internet Marketing | Insurance Marketing

Insurance lead generation is the lifeblood of any insurance broker or small business in Ireland involved in the insurance business. Regardless of whether it is life insurance leads or leads for general insurance for house or car the need to have a regular pipeline of new leads is ever … [Read more...]