The easiest, most effective, and cost effective way to increase your website traffic is to publish content on your website-lots of it. You can describe what you do as writing blogs or publishing posts and/or pages. The purpose and effect is the same-more traffic.
And the more you publish, the more traffic you will get. This is not a sexy strategy. It does not involve Twitter, Pinterest, Facebook, media buys, Adwords, social media marketing, marketing channels, demographics, metrics or any other buzz words.
It simply involves publishing information that I know my target market for this website will search for and appreciate.
Set out below you will find the phrases and words that searchers have typed into the search box in whatever web browser being used, generally Google, which has brougth these searchers to a solicitor’s website that I own and control.
Search phrases 1st July 2012 to 27th July 2012
auctioneers license ireland 2012
judgement in the us enforceable in ireland
section 68 letter sample
top marks .ie
cost for solicitor to represent you at dublin district court
can i study law if i have road traffic offences
does ireland recognize u.s. judgments
stepstone mortgage funding limited v fitzell
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example letter from solicitor for court summons
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how to register a trademark in dublin
irish laws for damages and trade mark infringement by isps
can a civil summons be served at work in ireland
john brennan sean dunne d4 hotels domain
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ireland redundancy legislation
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dublin solicitors that deal with bank debt
anyone fill out standard financial statement bank of ireland?
rainford –v- newell-roberts
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stepstone mortgage funding ltd v. fitzell
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property services regulatory who pays for the employees
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franchise ireland law
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solicitors fees debt collection
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how to defend a civil summons in the district court
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effect of a judgment mortgage registered in 2012
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how long does a bank dept summons last for in ireland from issue
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summary of unfair dismissal law in ireland 2012
joyce case irish supreme court criminal legal aid
precedent for ordinary civil bill for recovery of a debt
collective and non collective redundancies
what is non collective redundancy
business partnership in ireland
district court order section 2 of guardianship of infants act 1964 forms
summary of mortgage recovery process in ireland
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terminating a franchise agreement when the agreement has expired
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what does gardianship mean ireland
district court summons company employer conviction
solicitors copyright infringement
non collective redundancy
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children guardianship act 1964
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Each of these searchers is a potential new client. Clearly this is the purpose of this website and is the purpose of most small business websites.
The strategy at work here can be utilized in virtually all industries and businesses. And a critical point about all of these searchers above is that they are actively looking or searching for something-generally a solution to a problem they have. (You may also be interested in lead generation for solicitors)
Contrast this with spending large amounts of money on advertising which “targets” people indiscriminately-those who may need a solicitor and those who have no interest or need for what you have to offer- in a scattergun approach.
Marketing for lawyers, solicitors and attorneys is a needlessly expensive activity-expensive for solicitors and lawyers.
The big winners in online marketing for legal professionals are internet marketing consultancies who exploit the ignorance of many busy lawyers by selling them online marketing services that are completely inappropriate for their industry.
I suspect that this misselling is not intentional but arises from the mistaken assumption that what works in other industries for these consultants will work for law firms.
For example I recently read some advice on the website of an internet marketing consultancy who specializes in marketing for lawyers. The piece was riddled with mistaken assumptions about the type of website and online marketing that would be best for lawyers.
One of the prime assertions in this article was that because internet surfers have short attention spans it was futile for a law firm to publish anything other than short, frothy pieces of little substance on their law websites.
The truth of the matter is that people with legal problems who are looking for information about their problem have incredibly long attention spans with heightened adrenaline.
If your child has been taken into care or you have been charged with drunk driving or dangerous driving or you have just received a summons from a bank seeking the return of their money you can be pretty confident that attention spans are not short.
The story set out below is a true story and was first published on an American website for lawyers (www.attorneyatwork.com)
The name of the gentleman below has been changed to protect his identity.
Lead generation for solicitors
“Micheal O’Shea is a worried man. It’s 3 am on a wet Sunday morning.
Fifteen minutes ago he had been breathalyzed by the road traffic police while driving home from his sister’s 40th birthday party. He might have had one or two too many.
He walked into his den and switched on his computer. He began typing “drink driving limits in Ireland” into the big white Google search box.
The first search result that he sees, sitting at position number 4 on the 1st page of Google, that can confirm or allay his fears is a video on YouTube called “drink driving limits in Ireland”.
His interest is piqued because this is exactly what he is looking for.
Five weeks later I am standing shoulder to shoulder with Micheal O’Shea in the Criminal Courts of Justice, Dublin, Ireland when his case is called by the Court Registrar.
Mr. O’Shea is now my client.
3 Step Client generation for lawyers
Client generation for lawyers is a simple task when you remember an old sales adage-“don’t talk to me about your weed killer, talk to me about my weeds”.
There are 3 fundamental steps you need to take to ensure your website is a genuine asset for your business and not just a necessary but ultimately useless adornment, somewhat akin to a chocolate fireman.
1) Provide useful, relevant, keyword optimised content (lots of it) about the problems facing your potential clients;
2) Make it easy for them to contact you (and they will);
3) Respond quickly and professionally.
Keep in mind that you must become a problem solver. Your searcher and potential client is looking for a solution to a problem.
Will your website provide that solution? If it does, your client pipeline will flow freely.
Offices in London, Tokyo, Paris
Your potential client really doesn’t care if you have offices in London, Tokyo and Paris. He is not concerned about your wood panelled offices. He doesn’t care about your country club memberships or your society memberships or your charity work.
All of the above is very impressive and laudable.
But your searcher simply wants a solution to his problem.
And just how many videos do you think there are on YouTube about “drink driving limits in Ireland”?
You guessed right if you guessed one. And it took all of five minutes to make and upload.
Always be solving and good luck..”
The internet marketing strategy at work here can be just as easily applied very successfully to many other professions and businesses.
Relying on a one size fits all approach to internet marketing for lawyers and the drawing of incorrect conclusions of marketing campaigns in other industries can be an expensive mistake..for the legal professional.
Feel free to contact us to devise a strategy to help you generate new clients for your law practice. The strategy that we devise for your practice will be drawn up by a lawyer for lawyers in a cost effective, smart, strategic way.
It is a strategy which will generate new traffic and leads for your law practice-if you want a fancy, ineffectual digital marketing strategy with buzzwords and bells and whistles..this strategy is not for you.
However if you want to build a real online marketing presence which will attract hot leads searching for the practice areas and services that you provide and which will be a genuine asset to your practice simply use the contact form at the top of this site.