I have met a lot of people who are working their butt off to increase traffic to their website.
People in different industries with different products or services to promote but with one common problem-very poor traffic stats.
There is one simple way to fail online with your web based business- a failure to generate sufficient visitors or traffic to your site.
You may be providing the best product or services in the world or in Ireland but if nobody finds your site and discovers the quality of your offering, unfortunately you will struggle and the work you invest in your site will be counter-productive.
This failure can be easily traced back to the structure you put in place for your site at the outset.
The structure that I am referring to is how to set up your site, how to set up categories, how many categories, what navigation to use, what to write about, what essential pages and posts you must have and so forth.
Keyword research
No sane online business owner should build a site without extensive keyword research before even purchasing a domain name.
The time you spend on research, specifically keyword research, is time well spent and is critical to the ultimate success you see with your website.
Like building a house, building a website must be built on a solid foundation.
This solid foundation involves picking the right combination of key phrases to be targeted on your site.
Simply put this involves picking key phrases or words that strike the right balance between having sufficient search numbers and manageable competition from competing websites in the search engines.
Latent Semantic Indexing
Latent semantic indexing put simply means that the key phrases that appear on your site should be thematically consistent.
It is an important concept in the success of your site but the scientific sounding name should not intimidate or put you off. Latent semantic indexing simply means the method by which Google ranks the relevance of your site for particular keywords by the presence or absence of other related keywords.
In short, Google rewards sites which contain the key phrases it expects to see when you are writing about a particular topic.
Publishing a lot of content on your site which does not fall into your overall site structure or vision, which fails to target specific keywords or phrases which are most relevant and valuable to your business can lead to a lot of heartache and no traffic.
You don’t want the electronic equivalent of tumbleweed rolling across your website, do you?
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