This is critical and will be your shop window in marketing yourself and/or your business or service.
2) Your profile headline
Your profile headline is vitally important and will also have a huge impact in how you are found on LinkedIn when somebody uses the “people” search box.
Your profile headline should include keywords or phrases that you would like to be found for such as “seo expert”, “intellectual property lawyer” or whatever.
And your headline also needs to immediately convey the benefit that you can provide to the visitor so you need to convey who you can help and how you do it.
3) Profile summary
Your profile summary is a great opportunity to describe more fully what you do, who you can help, what your expertise is and any other vital information you want to convey.
Make sure also that your profile summary includes your target keyphrases sprinkled through it as you will have a good chance of coming up in the internal LinkedIn search engine or other search engines for your target keywords or phrases.
(Google loves LinkedIn and on many occasions if you do a Google search for a person it is their LinkedIn profile that will appear at the top of the search engine results-so make sure it is a good, complete profile that does you justice)
4) Your website/blog links
Your profile gives you the opportunity to get a great backlink to a number of your web properties.
But just putting in your website url address in the “my website” box is a waste-be sure to edit the “my website” option to include your company name or target keyphrase.
This is easily done be a simple edit but so many people have undescriptive and seo poor titles beside their website address such as “my website” or “company website”.
You can also use one of these link opportunities to insert a call to action. For example if you are doing a special offer on your website or giving something away for free, edit one of the website boxes to create a call to action such as “get your free report” or whatever it is you are offering.
This is part 1 of a 2 part series explaining how to get the most out of LinkedIn to market you and/or your business. Here is part 2 of LinkedIn marketing.