Straight Talking Online Marketing-Welcome
Small business owners are being robbed
When I first started out as a solicitor I was told: “people don’t hire solicitors online”.
I was told I had to do pay per click and just drive costly traffic to a website.
I was told that I had to “do social media” and set up a Twitter account and Facebook page and that “social media is where it’s at”.
But I had no money for advertising, no “old boys network”, and I didn’t have the time to wait patiently for referrals.
And I really wasn’t sure that people with legal problems and looking for a solution were searching on Twitter or Facebook.
I had seen a small handful of people though who really did online marketing well.
And I had nothing to lose.
So I built a little website and wrote lots and lots of articles about different aspects of the law and put them on my site. Slowly but surely I began to see visitors to the site.
And then the numbers just kept growing.
Then visitors began to email questions and I answered them as best I could.
I knew then I was onto something. So I continued publishing articles and good, useful articles on the site.
A few years later I have seen my solicitor’s practice revenue grow by 679%. And in excess of 90% of this growth has come from online marketing.
Then I got to thinking that maybe I was just lucky…maybe it was just a fluke. So I tried it again with different sites and applied the same strategies.
And it was no fluke.
Being an analytical sort of guy I read and researched everything I could about online marketing. And I studied a small number of other marketing professionals who were teaching exactly the same thing that I was doing.
I read everything they had to write about online marketing, watched their videos, signed up for their newsletters. I studied and copied and tweaked what they were at.
And the results-growth in traffic, leads, and clients-confirmed that this stuff just works…if it is done properly.
It is almost certain that the same strategies that worked for me can work in your business. (And what I have found works is not what the vast majority of “experts” will tell you…nor does it require flashy or expensive web design).
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