Web Content and Blog Development Service
Do you want your website or blog to be found in the search engines by greater numbers of searchers?
Do you want to ensure that your blog or website is updated regularly with fresh content?
Do you want to save the time you spend creating content for your website?
Do you want to generate more sales leads?
Do you want to avoid the embarrassment of a website that sends out a poor reflection of you and your business?
Are you happy to see your competitors’ sites prosper and generate new business while your site is ignored?
If you want to save time and generate new leads and sales from your website and have a website or blog that you can be proud of I think I can help.
I provide quality, well researched, authoritative web content and copy for small business owners and professionals.
I also provide powerfully, persuasive marketing copy for all marketing materials.
Good quality content on your website or blog and in your marketing materials gives you a number of benefits:
- More traffic
- Better search engine rankings
- More leads and sales
- Less time needed to promote your site-good content does this for you by ranking well in the search engines results pages
- Visitors will trust you and your business more leading to better conversion rates
- Visitors will return to your site again and again.
If your web content is poor the time and money spent on your blog or website is wasted.
Because your site will not be found by visitors seeking the product or service you provide.
Let’s face it: even if your offer is the best in the industry, you simply cannot make sales if nobody knows about you.
Your website/blog and your marketing copy are absolutely critical ways to ensure that people find your business when they are searching online for a solution provider for their problem.
Anyone thinking of doing business with you, no matter what you sell, will invariably check out your website or blog to get a feel for you and your business.
Does it reflect well on you? Or is it dated and stale without much (or any) genuinely useful content for your visitors?
Your website or blog is one of the most important sales tools at your disposal in 2013.
As you know, virtually everyone searches online for all kinds of things nowadays.
I provide a web content service to ensure that your website reflects well on your business, generates increasing numbers of visitors and traffic, and ultimately increases your sales and profits.
Creating good quality, useful web content is one of the best investments you can make in your business.
And it will ensure that your website/blog actually works for you, and not the other way around.
However, it does need to be authoritative, accurate, and genuinely useful and helpful to your visitors. If it isn’t, they will simply hit the ‘back’ button on their browser.
Regular Updated Blogs
A well maintained, up to date blog can be an enormous asset to your business. A stale, abandoned one can be a liability and reflect very badly on your professionalism and how your business is perceived.
Regular blogs on a genuinely useful website or blog has one compelling advantage: it positions you and your business as a trusted authority in your market.
Did you know that one of the biggest barriers to people spending money online or even making an enquiry is…trust.
Yes, many people, understandably, look with mistrust and caution at websites and blogs, especially more conservative visitors. This is due to many reasons: previously bad experiences, ‘thin’ or repetitive content, and failure to actually reassure the visitor with accurate information.
Overcoming this barrier is easy when you can position yourself as the ‘trusted authority’ in your industry.
You can do this easily with compelling, helpful, informative web content and blogs.
Without this, you will always struggle to build confidence and trust in your visitors.
Social Media Marketing
Social media marketing-using Twitter, Facebook, LinkedIn, Google+-is not nearly as useful as many social media ‘gurus’ will have you believe.
In fact, it can be a massive waste of time.
However, done correctly, you can get good returns from the judicious and smart use of social media platforms.
We can manage your social media engagement for you to ensure you are not wasting your time and focus on the wrong platforms and to ensure that you are doing what you do best: running your business.
Search Engine Optimised Web Content
Having great content on your website/blog is of no use or benefit to you if nobody finds it or reads it.
Search engine optimisation ensures that your content is not just found by visitors but ranks well in the search engines and attracts new visitors and leads to your business.
All of our web content and blogs are optimised for the search engines.
Search engine optimisation is even more important now with the increasing sophistication of the search engines like Google, Bing, Yahoo, etc.
The algorithms used by these search engines are getting smarter and smarter at weeding out poor content and rewarding quality content.
This is why your web content needs to be written with two audiences in mind:
- Real people/visitors
- The search engines.
E-Zines and E-Newsletters
Building a list of subscribers to your business newsletter or e-zine is one of the best decisions you can make.
Because it allows you to market to these interested people again and again.
And as they have signed up to receive information from you and your business, you have permission to do so.
This is the true value of ‘permission marketing’.
Offline Marketing Materials and Brochures
The ability to persuade with words and communicate your compelling business message in your marketing materials (brochures, ads, leaflets, flyers) is a real skill.
But using these materials can be very expensive and show virtually no return on your investment if they are not written well to ensure they do the job intended: to persuade the reader to action.
What Advantage Do I Offer?
I have been providing search engine optimised, well researched, authoritative, persuasive web content for nearly 8 years now to webmasters all over the world.
I am also a solicitor and have been a small business owner since 1986 in a wide range of industries.
So I know what it is really like to be in the shoes of the small business owner struggling to grow your business in the most cost effective way.
And the internet is almost certainly the most cost-effective way to grow your business nowadays…provided it is done correctly with good, fresh, helpful content.
I don’t say this from a theoretical perspective or because I have read it some place.
I have actually been using ‘content marketing’ with a great deal of success to increase traffic, generate leads and new clients in my own businesses since 2009.
And I have also been heavily involved in online business: web design, digital marketing, WordPress training, digital marketing consulting, etc.
I write all of the content myself.
Many content creation service providers will outsource their content creation needs to outsourced workers to try to keep costs down. However, the quality of much of this content leaves a lot to be desired.
And you truly do get what you pay for.
I have real hands on expertise in the following areas:
- online marketing
- web design
- real estate/property
But I can write on virtually any topic in any industry because of my hands on experience and professional training.
So, I can provide:
- quality web content
- guest blogs
- guest posts
- white papers
- email message sequences
- sales copy and letters
- quality web content
- blog posts
- press releases
- technical writing including, but not limited to, legal and law related articles and blogs
- product descriptions
- and more.
Professional, highly persuasive web content and copywriting can help you make more money through increased sales and save you the time and hassle of continuously creating new, fresh content for your blog or website.
Flashy design and graphics look great.
But they don’t lead to more sales.
Quality, authoritative web content does.
With your permission, I will provide you with a free, no obligation assessment of either
- one of your existing marketing materials or
- your web/blog content.
Simply click here to learn more. (It is completely free and there is no obligation)